The message in the song (Shake It Off) is a problem I think we all deal with and an issue that we deal with on a daily basis. That we don’t live just in a celebrity take down culture, WE live in a take down culture. People will find anything about you and twist it to where it’s weird or wrong or annoying or strange or bad. You have to not only live your life in spite of people who don’t understand you, you have to have more fun than they do.
Writing ‘Red’, I was 21 and 22 and back then I think my priorities were different. My priorities were, I was very enamored by romance and the idea of that. At 24, at this point, I’m just really like, I just want to be with my friends, and I wanna make music, and I wanna play shows, and I wanna travel the world, and I want to define my life on my own terms. That’s my list of priorities now which is different than it was a couple years ago.
I think my life has changed in ways that have surprised me. You know, deciding to spend my time in New York, cutting my hair, becoming all of a sudden surrounded by this great group of strong, beautiful, smart women who challenge me and push me forward. Those are all changes in my life, and you know, I think with this album, I try not to do anything too overtly, like yes my life is consisting of priority on friends right now, but I dont have any song that’s like, Best Friends Anthem!, like I really am trying to put these messages across subtlety and tell stories where kind of those aspects of my life are felt rather than kind of said to you.
Few musical artists would dare to reinvent their sound so brazenly, especially with expectations so high. But with “Shake It Off,” Swift proves why she belongs among pop’s queen bees: As you may have guessed, the song sounds like a surefire hit; it also previews an album executive-produced by Swift and Martin. Swift will probably catch some flak for moving away from her bedrock sound, but she has never colored inside the lines. And, as “Shake It Off” shows, Swift can handle the criticism.
I was listening to a lot of late 80’s pop, because I really loved the chances they were taking I loved how bold they were. So being inspired by that I started delving into the late 80’s - and what I found was that it was apparently a time of limitless potential. And the idea that you can do what you want, be who you want, wear what you want, love what you want - bright colors, bold chances, rebellion. The idea of that was so inspiring to me…but basically in thinking about that, and thinking about how this new album is a bit of a rebirth for me because it’s so now. I’ve never really made these kinds of changes before. And having been born on December 13th, 1989…this album is called 1989.